The Feminine Archetypes – Maiden, Matriarch, Seer

Your presence is an innate and natural quality that is indefinable.

It has others feel a certain way around you or react to you, often unconsciously.

It can draw people to you, make others feel at ease, look up to you, or want to protect you.  It can intimidate, challenge, or make others feel on edge, excited, or want to be on their best behavior

Your presence a form of non-verbal communication and an essential component of who you are.

It can be best defined through the three feminine archetypes: Maiden (the girl), Matriarch (the mother) and Seer (the wise woman or crone).

​In my 36 Image Type system, I use these archetypes to help explain more about you. Each Image Type will have a combination or one, two or all three of these archetypes and I have them subcategorized to really define more clearly your presence.

Here’s is a bit more about each one.


The Maiden is the birther, the creator. She gives an impression of youthfulness and can be child-like or girlish, regardless of physical age. She is spritely or shy,  light-hearted or takes herself way too seriously (an attempt to to get things right).  She likes beginnings, new experiences or starting new projects or new friendships.  She  can have a look of innocence or freshness, with a young complexion or bright eyes.  She carries a feeling of abundance and hope, life and energy, through her many endeavors, whether external – through projects and connecting, or internal – through her ideas and plans.

Since the Maiden is the creator and more vulnerable, the Matriarch tends to instinctively want to protect her and preserve her youthful energies, whereas the Seer finds she wants to control and manage her.  This is a struggle that the Maiden often experiences, but with her resourcefulness she can ultimately overcome.  The Maiden focuses on what she wants to do or has to do.


The Matriarch is the preserver and nurturing parent figure.  She is the one that organizes and pulls others together.  She is responsible and mature and represents the mother archetype.  Her physique is that of a woman, shapely and developed, and from a younger age she would have been drawn to starting a family or planning ahead her life in terms of career and lifestyle. She naturally is caring, attentive and protective to her children, her family, her career or her beliefs.  She prefers the middle path, striving for moderation and balance, and is the sustainer – making sure that systems work and everything moves along.

She finds the Maiden can be easily misled and can pass their responsibilities over to her, whereas the Seer can be over-determined and not give her enough responsibility or respect her wishes.  The Matriarch focuses on what is needed and what works.


The Seer is the wise woman, knower and guide.  She is a leader and stands on her own, taking charge of her own life and does not tolerate fools gladly. She conveys a natural confidence and has a obvious presence; you can not help but notice her.  She has stature or height (if not physically certainly presence wise), and a maturity regardless of physical age. A seer is always a Seer – even if she is only ten years old.  She appears to have experience, have already been on a journey, and has an awareness and natural and innate understanding.  She can be overwhelming and likes to be in control.

She feels the Maidens and Matriarchs both find her too strong and can feel sometimes as if not many are on her level. The Seer focuses on what she’s accomplished and how she wants her environment and life to work for her.





Venture on your Image Type journey in a one on one consult with Wardrobe Shrink, Sarah. Following the consult, you will receive an individualized summary and Image Type report revealing your Image Archetype.

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7 months ago

The Wardrobe Shrink

Ever have days where you just don’t feel like yourself?

This feeling can last for 2 days...a week...6 months...and before you know it, it’s just your life.

You put on an outfit and look in the mirror. What you want to see is this gorgeous smiling ‘10’ looking right back at you.

Instead however you see…

...Well what do you see? Every woman’s interpretation of herself is different. Frumpy, dowdy, mediocre...

In truth, it’s hard to put those feelings into words. But the end result is clear...

... most women do not ADORE how they look.

And while you desperately want to make an impression at that business meeting, coaching training, house showing or <insert important event here>...

You paint on a smile (or put on that bright red lipstick) and act like you’re a happy confident successful woman who has it all figured out…yet deep down you feel…

...the exact opposite.

The good news is there’s a way you can quickly and easily fix this. And it doesn’t require plastic surgery, medication or hypnosis.

Using my 36 Image Archetype System, we’ll do the following:

1- The Self-Constructs Audit: review your self-constructs which hold the key to your entire identity. Understand how you truly perceive yourself, how clients and others perceive you and identify any false perspectives that are interfering with your self-image.

2- Profile Your Image Type: Understand your unique characteristics that define you - your personal pattern and blueprint (your psychology, physicality, and presence), and identify your Image Type (from my 36 Image Archetype system).

3 - Express Your Image and Identity: We review your current image and wardrobe and create a collection of versatile capsule pieces that reflect your Image Archetype. I will show you how to effectively project yourself and understand your value statement, so you make an impact and look and feel in your element and a ‘10’.

Imagine slipping on an outfit that not only fits you perfectly, but looks and feels fabulous. You look in the mirror and think 'wow I look really amazing!’

You leave the house full of excitement and confidence. You stride into your business meeting and command the room. When you talk, everyone listens. You can feel eyes on you everywhere you go - in a good way!

And people keep asking 'what have you done recently? You're glowing!’

And what’s so surprising to you is that you haven’t changed anything about yourself. See being a 10 isn't about turning yourself into some fake plastic Hollywood model. It's about bringing your inner fabulousness, this essence and quality that is unique to you - and that already exists by the way - and letting the world see YOU!

This may sound impossible, but 5 women are going to wake up and experience exactly this before February 2nd (Groundhog Day!).

These will be the lucky women in my new program '30 days to a 10'.

Think you don't qualify? Not attractive enough? Never been into clothes? Don’t see yourself as stylish? Or something else?

Why don't you message me and may well be pleasantly surprised - even delighted at what happens next!
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8 months ago

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How do you define your true personal image and look fabulous with a wardrobe you love? Either take the quiz or have a profiling consult... ... See MoreSee Less

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9 months ago

The Wardrobe Shrink


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9 months ago

The Wardrobe Shrink

If you opened your wardrobe this morning and thought “UGH - WHAT AM I A GOING TO WEAR”…

Or, you got dressed and looked in the mirror and thought “I GUESS THAT WILL DO”...

Or, you thought you did a pretty good job of pulling something together but “THIS ISN’T REALLY ME”…

…that’s exactly how some of my clients felt. It's not just you!


Not by changing anything about you…nor by running out and buying more clothes! (Not yet anyway.)

They are fixed by defining your image…

1- understanding your image blueprint
2-understanding your self-image
3-Learning how to express YOU

That's how you look in the mirror and feel gorg, feel aligned with who you are and confident with how you look.

The FREE TRAINING I am starting this week is going to delve into these 3 aspects and get you started on your Image Eve-olution.


See you there! ...Sarah
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9 months ago

The Wardrobe Shrink

I am doing a FREE TRAINING starting next week using extracts from my image profiling system to get you started on your own image eve-olution. Click here to join By the end of the consult... ... See MoreSee Less

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