Most people think of color subjectively, simply as a matter of taste or preference – “I like pink; I never wear yellow”.

Yet, color is much more significant.  It is a force, a phenomenon, that causes an emotional and physiological response, whether we are conscious of it or not.

It is also symbolic. Color is an expression for all things.  It is an expression of the elements – the cooling shades of the sea or the balancing green of the willow tree, or an expression of the animal – the deadly contrasts of a venomous snake.

As Rudolf Steiner said, “Color is the soul element of nature”.

You, as a living being, are a color phenomenon, and your individual color signature tells others about your own attributes.

There has been much hypothesized about the nature of color and color theory, from Aristotle the philosopher to Newton the scientist, from Goethe the writer and Chevreul the chemist, to Itten the professor at the Bauhaus School of Art, to Steiner the spiritualist.

One thing remains clear. We are beings of nature, and color is one of the main principles of nature besides form.

Your color aesthetic is paramount to understanding the individual self.

One could say that your body acts as the prism reflecting your inner nature through color and light.

You have certain key hues from the primary or secondary color palette that reveal your shades of light, and a temperature that emboldens you with certain tendencies and attitudes.  You have a particular value – a luminosity or depth that reveals aspects of your personality, your introversion and extroversion.

Each Image Type has a color theme and your color signature is examined in the Image Profiling Consult.

To help one discover one’s subjective form and color, is to help one discover one’s self” – Johannes Itten

Color Theorists

Johannes Itten (1888-1967), a Swiss Professor at the Bauhaus School of Art in Germany in the early 1920’s, developed comprehensive color theory including the 12 point ‘Color Sphere’.

Johann Wolfgang Von Goethe (1749-1832), a Writer and Philosopher questioned Newton’s ideas on color theory, and the influence of color in nature.

Rudolf Steiner (1861-1925), an Educator and Esoterist, studied the writings of Goethe and contemplated the esoteric ideas behind color.

Faber Birren (1900-1988), an Art Historian developed the ‘rational color circle’ and pioneering color theory in printing. He considers green one of the primary colors.

Michel Eugene Chevreul (1786-1889), Dye Director at Gobelins Manufactory in Paris.  Developed the laws of color contrast after noticing how the color yarns could impact the color of surrounding yarns.

Isaac Newton (1643-1727), a Scientist, proposed the idea of refraction – light through a prism decomposes into the spectrum of colors.

The best color in the whole world is the one that looks good on you” – Coco Chanel




Venture on your Image Type journey in a one on one consult with Wardrobe Shrink, Sarah. Following the consult, you will receive an individualized summary and Image Type report revealing your Image Archetype.

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