Most people think of color subjectively, simply as a matter of taste or preference – “I like pink; I never wear yellow”.

Yet, color is much more significant.  It is a force, a phenomenon, that causes an emotional and physiological response, whether we are conscious of it or not.

It is also symbolic. Color is an expression for all things.  It is an expression of the elements – the cooling shades of the sea or the balancing green of the willow tree, or an expression of the animal – the deadly contrasts of a venomous snake.

As Rudolf Steiner said, “Color is the soul element of nature”.

You, as a living being, are a color phenomenon, and your individual color signature tells others about your own attributes.

There has been much hypothesized about the nature of color and color theory, from Aristotle the philosopher to Newton the scientist, from Goethe the writer and Chevreul the chemist, to Itten the professor at the Bauhaus School of Art, to Steiner the spiritualist.

One thing remains clear. We are beings of nature, and color is one of the main principles of nature besides form.

Your color aesthetic is paramount to understanding the individual self.

One could say that your body acts as the prism reflecting your inner nature through color and light.

You have certain key hues from the primary or secondary color palette that reveal your shades of light, and a temperature that emboldens you with certain tendencies and attitudes.  You have a particular value – a luminosity or depth that reveals aspects of your personality, your introversion and extroversion.

Each Image Type has a color theme and your color signature is examined in the Image Profiling Consult.

To help one discover one’s subjective form and color, is to help one discover one’s self” – Johannes Itten

Color Theorists

Johannes Itten (1888-1967), a Swiss Professor at the Bauhaus School of Art in Germany in the early 1920’s, developed comprehensive color theory including the 12 point ‘Color Sphere’.

Johann Wolfgang Von Goethe (1749-1832), a Writer and Philosopher questioned Newton’s ideas on color theory, and the influence of color in nature.

Rudolf Steiner (1861-1925), an Educator and Esoterist, studied the writings of Goethe and contemplated the esoteric ideas behind color.

Faber Birren (1900-1988), an Art Historian developed the ‘rational color circle’ and pioneering color theory in printing. He considers green one of the primary colors.

Michel Eugene Chevreul (1786-1889), Dye Director at Gobelins Manufactory in Paris.  Developed the laws of color contrast after noticing how the color yarns could impact the color of surrounding yarns.

Isaac Newton (1643-1727), a Scientist, proposed the idea of refraction – light through a prism decomposes into the spectrum of colors.

The best color in the whole world is the one that looks good on you” – Coco Chanel




Venture on your Image Type journey in a one on one consult with Wardrobe Shrink, Sarah. Following the consult, you will receive an individualized summary and Image Type report revealing your Image Archetype.

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If you opened your wardrobe this morning and thought “UGH - WHAT AM I A GOING TO WEAR”…

Or, you got dressed and looked in the mirror and thought “I GUESS THAT WILL DO”...

Or, you thought you did a pretty good job of pulling something together but “THIS ISN’T REALLY ME”…

…that’s exactly how some of my clients felt. It's not just you!


Not by changing anything about you…nor by running out and buying more clothes! (Not yet anyway.)

They are fixed by defining your image…

1- understanding your image blueprint
2-understanding your self-image
3-Learning how to express YOU

That's how you look in the mirror and feel gorg, feel aligned with who you are and confident with how you look.

The FREE TRAINING I am starting this week is going to delve into these 3 aspects and get you started on your Image Eve-olution.


See you there! ...Sarah
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I am doing a FREE TRAINING starting next week using extracts from my image profiling system to get you started on your own image eve-olution. Click here to join By the end of the consult... ... See MoreSee Less

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2 months ago

The Wardrobe Shrink

I remember when my article came out in The Sunday Times Style Magazine.

The journalist, Lydia Slater, had an Image Consult with me and wrote about it. It was a double page spread on pages 3 and 4 with a big color picture of me.

My phone rang off the hook for the next few days…yet all I could do was hide under my duvet!

Suddenly I was in the public eye…something I felt uncomfortable with as I ALWAYS felt self-conscious in front of an audience. My Image Type explains this dilemma - wanting to communicate and have a voice and yet wanting to be invisible at the same time!

But it’s more than visibility…

…when you really embrace your IMAGE and God-given intended identity and who you are…it is like saying “HERE I AM”.

And I don’t mean saying “hey…here I am…look at me!” Which is what I felt at the time. THAT makes me really uncomfortable!

This other meaning of “HERE I AM”…

…is according to ancient Hebrew scripture about stepping up and responding to a call. It’s responding to who you are called to be and how you are meant to be of service. It’s making a commitment and statement.

I talked about this in my FB live on Friday - watch it here…

Now…many years later…(and after taking time out to become a mom and adopt 3 kids as well…) the much deeper elements of archetypes and how they call your image into action are becoming clearer.

They command you to step up and invoke action and respond to your own inner call.

For some clients this is ALL that’s missing from their mishmash of a wardrobe that’s 70% on the mark! And that is why I have added this step to my Image Consult and I examine a clients self-perceptions and false idea of themselves. Rather than simply telling them their Image Type and sending them on their way...

The desire to just play a character (the 'persona) or to keep hidden our true qualities (the 'shadow self') can be set in stone from a young age. It's important to question it and explore it.

Which is why it's a challenge being your authentic self - to declare “HERE I AM!”

Is this what’s missing for you? Comment below...👱‍♀️
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