ARCHETYPES are powerful and important tools for understanding the Self.

An Archetype is an original pattern or image with particular traits and symbolism, like Mother, Guardian, Teacher, Advocate.

An Archetype can be used to reveal, express and awaken elements of your individuality, to make what’s invisible – visible, what’s unconscious – conscious.

Your IMAGE TYPE acts as an archetype and is a model for understanding your IMAGE BLUEPRINT – your psychology, physicality and presence. It brings together the different elements of your self to reveal the whole picture, the totality of yourself.

It can be difficult to be objective and to see yourself in the mirror for all that you are. You have your own perception of yourself that is often thwarted or reinforced by personal experience and then projected out into the world as a distorted version of yourself.

This Persona can feel inauthentic and like a mask you are wearing, or like a uniform that you put on rather than the authentic you.

Your Image Type gives you a new way of seeing yourself, removing judgement and distortion.

It reveals a picture that makes sense to you and brings you into focus unifying your individual traits so you look in-focus.

It shows you a way to express who you are and live according to your higher intention, your natural path.

There are 36 Image Types developed by the Wardrobe Shrink, one of which will resonate with you.

Activating your Image Type is similar to going into character for a play.

Until you go into character, you are not the part; the character is inactive, lifeless. As you embrace the character, the part that you are playing comes alive, it and the character becomes dynamic.

Your Image Type has that same impact in that it allows you to come alive, to reveal yourself fully.

Famous psychiatrist Carl G. Jung proposed that Archetypes are a universal language of the collective unconscious – an unconscious that is common and shared by all.

One could consider then that your personal archetype is a language of your (individual) unconscious, shared only by you and others with the same Image Type.

The journey from PERSONA (your created identity and face you present to the world), to EGO (your adapted self influenced by your external world), to your SHADOW SELF (aspects of you that you’ve denied, suppressed, hidden), to the TRUE SELF (your unified and true Self) Carl Jung referred to as ‘individuation’.

Understanding your archetypes and Image Type enables you to break through the persona and experience your own individuation journey.

Sarah, the Wardrobe Shrink, calls this an IMAGE EVE-OLUTION – the transformation towards being your Self.


“The authentic self is the soul made visible” – Sarah Ban Breathnach



Venture on your Image Type journey in a one on one consult with Wardrobe Shrink, Sarah. Following the consult, you will receive an individualized summary and Image Type report revealing your Image Archetype.

Facebook Posts

7 months ago

The Wardrobe Shrink

Ever have days where you just don’t feel like yourself?

This feeling can last for 2 days...a week...6 months...and before you know it, it’s just your life.

You put on an outfit and look in the mirror. What you want to see is this gorgeous smiling ‘10’ looking right back at you.

Instead however you see…

...Well what do you see? Every woman’s interpretation of herself is different. Frumpy, dowdy, mediocre...

In truth, it’s hard to put those feelings into words. But the end result is clear...

... most women do not ADORE how they look.

And while you desperately want to make an impression at that business meeting, coaching training, house showing or <insert important event here>...

You paint on a smile (or put on that bright red lipstick) and act like you’re a happy confident successful woman who has it all figured out…yet deep down you feel…

...the exact opposite.

The good news is there’s a way you can quickly and easily fix this. And it doesn’t require plastic surgery, medication or hypnosis.

Using my 36 Image Archetype System, we’ll do the following:

1- The Self-Constructs Audit: review your self-constructs which hold the key to your entire identity. Understand how you truly perceive yourself, how clients and others perceive you and identify any false perspectives that are interfering with your self-image.

2- Profile Your Image Type: Understand your unique characteristics that define you - your personal pattern and blueprint (your psychology, physicality, and presence), and identify your Image Type (from my 36 Image Archetype system).

3 - Express Your Image and Identity: We review your current image and wardrobe and create a collection of versatile capsule pieces that reflect your Image Archetype. I will show you how to effectively project yourself and understand your value statement, so you make an impact and look and feel in your element and a ‘10’.

Imagine slipping on an outfit that not only fits you perfectly, but looks and feels fabulous. You look in the mirror and think 'wow I look really amazing!’

You leave the house full of excitement and confidence. You stride into your business meeting and command the room. When you talk, everyone listens. You can feel eyes on you everywhere you go - in a good way!

And people keep asking 'what have you done recently? You're glowing!’

And what’s so surprising to you is that you haven’t changed anything about yourself. See being a 10 isn't about turning yourself into some fake plastic Hollywood model. It's about bringing your inner fabulousness, this essence and quality that is unique to you - and that already exists by the way - and letting the world see YOU!

This may sound impossible, but 5 women are going to wake up and experience exactly this before February 2nd (Groundhog Day!).

These will be the lucky women in my new program '30 days to a 10'.

Think you don't qualify? Not attractive enough? Never been into clothes? Don’t see yourself as stylish? Or something else?

Why don't you message me and may well be pleasantly surprised - even delighted at what happens next!
... See MoreSee Less

View on Facebook

8 months ago

The Wardrobe Shrink

How do you define your true personal image and look fabulous with a wardrobe you love? Either take the quiz or have a profiling consult... ... See MoreSee Less

View on Facebook

9 months ago

The Wardrobe Shrink


View on Facebook

9 months ago

The Wardrobe Shrink

If you opened your wardrobe this morning and thought “UGH - WHAT AM I A GOING TO WEAR”…

Or, you got dressed and looked in the mirror and thought “I GUESS THAT WILL DO”...

Or, you thought you did a pretty good job of pulling something together but “THIS ISN’T REALLY ME”…

…that’s exactly how some of my clients felt. It's not just you!


Not by changing anything about you…nor by running out and buying more clothes! (Not yet anyway.)

They are fixed by defining your image…

1- understanding your image blueprint
2-understanding your self-image
3-Learning how to express YOU

That's how you look in the mirror and feel gorg, feel aligned with who you are and confident with how you look.

The FREE TRAINING I am starting this week is going to delve into these 3 aspects and get you started on your Image Eve-olution.


See you there! ...Sarah
... See MoreSee Less

View on Facebook

9 months ago

The Wardrobe Shrink

I am doing a FREE TRAINING starting next week using extracts from my image profiling system to get you started on your own image eve-olution. Click here to join By the end of the consult... ... See MoreSee Less

View on Facebook