ARCHETYPES are powerful and important tools for understanding the Self.

An Archetype is an original pattern or image with particular traits and symbolism, like Mother, Guardian, Teacher, Advocate.

An Archetype can be used to reveal, express and awaken elements of your individuality, to make what’s invisible – visible, what’s unconscious – conscious.

Your IMAGE TYPE acts as an archetype and is a model for understanding your IMAGE BLUEPRINT – your psychology, physicality and presence. It brings together the different elements of your self to reveal the whole picture, the totality of yourself.

It can be difficult to be objective and to see yourself in the mirror for all that you are. You have your own perception of yourself that is often thwarted or reinforced by personal experience and then projected out into the world as a distorted version of yourself.

This Persona can feel inauthentic and like a mask you are wearing, or like a uniform that you put on rather than the authentic you.

Your Image Type gives you a new way of seeing yourself, removing judgement and distortion.

It reveals a picture that makes sense to you and brings you into focus unifying your individual traits so you look in-focus.

It shows you a way to express who you are and live according to your higher intention, your natural path.

There are 36 Image Types developed by the Wardrobe Shrink, one of which will resonate with you.

Activating your Image Type is similar to going into character for a play.

Until you go into character, you are not the part; the character is inactive, lifeless. As you embrace the character, the part that you are playing comes alive, it and the character becomes dynamic.

Your Image Type has that same impact in that it allows you to come alive, to reveal yourself fully.

Famous psychiatrist Carl G. Jung proposed that Archetypes are a universal language of the collective unconscious – an unconscious that is common and shared by all.

One could consider then that your personal archetype is a language of your (individual) unconscious, shared only by you and others with the same Image Type.

The journey from PERSONA (your created identity and face you present to the world), to EGO (your adapted self influenced by your external world), to your SHADOW SELF (aspects of you that you’ve denied, suppressed, hidden), to the TRUE SELF (your unified and true Self) Carl Jung referred to as ‘individuation’.

Understanding your archetypes and Image Type enables you to break through the persona and experience your own individuation journey.

Sarah, the Wardrobe Shrink, calls this an IMAGE EVE-OLUTION – the transformation towards being your Self.


“The authentic self is the soul made visible” – Sarah Ban Breathnach



Venture on your Image Type journey in a one on one consult with Wardrobe Shrink, Sarah. Following the consult, you will receive an individualized summary and Image Type report revealing your Image Archetype.

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