Brand Consulting     

The Wardrobe Shrink™

                                 
 
 

Brand Consulting


The consumer today is a much more complex individual with a variety of lifestyle needs. They want a more sophisticated customer service where they are aided in making a wise buying choice that suits them uniquely and individually.


With the Image Profiling system, Sarah Whittaker has unique insights about the consumer and can develop and design initiatives and programmes to facilitate and improve consumers' choices.  Through bridging the gap between the consumer’s individual needs and the product, one can offer them a solution that fits with what is right for them or suits them.  This increases consumer satisfaction by making their choice an easy one. The consumer is led to a product giving them the ultimate reason for making that product choice - knowing it is right for them.


Sarah Whittaker, founder of Insideout™, has worked with many international brands, including L'Oreal, Anne French, Pearl Drops, Pantene, Timotei and Marks & Spencer, developing marketing initiatives, offering training and support for their products.


PR Initiatives

With a wide understanding of the fashion and beauty market, Sarah Whittaker can act as an Image Expert offering a new and innovative angle to a product launch, a new trend, or by offering style advice related to the product. She has worked on media campaigns, carried out radio interviews, written articles, and talked to consumers, all on behalf of a brand using her image profiling perspective.


To discuss in confidence your brand and PR requirements, please contact Sarah.


Brand Consulting

Anne French - PR Campaign – Radio Interviews, Media Briefings

Pantene  - Colour and Image concepts for PR Campaign

L’Oreal Paris – Couleur Experte  - Product training, Marketing Development and initiatives associated to Colour Theory

Pearl Drops - Image Campaign with Press Release and Radio Interviews

Timotei - Henna Products - Colour Analysis theory and concepts for Press Releases



Sarah has worked with the following PR Agencies: GCI Healthcare, Manning Selvage & Lee, Luchford, Cairns Associates



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